Sr. Copywriter/Creative Thinker
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Mary’s Medicinals & Nutritionals


 

Mary's Brand

INTRO
Mary’s Brands was founded in Colorado in 2013, specializing in the production and distribution of cannabis and hemp-derived medicinal and nutritional products.

PROJECT
As the company rapidly expanded over a few short years, they realized they needed a brand identity and strategy, something they had never had before. We were tapped to handle this task. I was an integral part of the team that developed a 360-degree branding campaign for the company. This included tone of voice, personality and mission, as well as logo and package redesign, website rebuilds, and social media presence. A pet line of CBD products was branded as well. I was the “voice of Mary” and developed Mary’s personality and profile. I provided the copy for both new websites as well as for social media postings. Much of our role focused on demystifying cannabis and hemp for the consumer.

VISIT WEBSITE
https://marysmedicinals.com/
https://marysnutritionals.com/
https://marystails.com/