Baptist Health South Florida

SAME DAY CARE “NO MORE GUESSING GAMES”

INTRO
Baptist Health South Florida is a not-for-profit healthcare organization and clinical care network in South Florida. It operates eleven hospitals and more than one hundred physician practices and outpatient facilities, as well as many community health and outreach programs.

PROJECT
Baptist Health wanted a fresh, out-of-the-box campaign to promote same day care, which includes urgent care and emergency care. I was integral in the development of the “No More Guessing Games” campaign. This included developing plausible scenarios that people would text each other about, as well as providing copy for the website, print ads, social media and out of home displays, and writing and editing scripts for television and radio spots