Baptist Health South Florida

FISHERMEN’S COMMUNITY HOSPITAL

INTRO
Baptist Health South Florida is a not-for-profit healthcare organization and clinical care network in South Florida. It operates eleven hospitals and more than one hundred physician practices and outpatient facilities, as well as many community health and outreach programs.

PROJECT
As one of the only comprehensive medical centers in the Florida Keys, Fishermen’s Community Hospital is vital to the health of its residents. So when it was severely damaged by Hurricane Irma in 2017, it was important for people to know it was back and stronger than ever. I came up with the “Anchored” campaign, which included interviewing and creating videos with different residents of the county. I also developed copy for the website, print ads, social media and out of home displays, as well as writing and editing scripts for television and radio spots.