Baptist Health South Florida

PLANTATION WELLNESS & MEDICAL COMPLEX

INTRO
Baptist Health South Florida is a not-for-profit healthcare organization and clinical care network in South Florida. It operates eleven hospitals and more than one hundred physician practices and outpatient facilities, as well as many community health and outreach programs.

PROJECT
When Baptist Health opened their new wellness & medical complex in Plantation, they wanted to introduce it in a fun and exciting way. I came up with the “Growing a Healthier Broward” campaign, which included interviewing and creating videos with different residents of the county. I also developed copy for the website, print ads, social media and out of home displays, as well as writing and editing scripts for television and radio spots.