Baptist Health South Florida

BREAST CANCER AWARENESS

INTRO
Baptist Health South Florida is a not-for-profit healthcare organization and clinical care network in South Florida. It operates eleven hospitals and more than one hundred physician practices and outpatient facilities, as well as many community health and outreach programs.

PROJECT
In honor and support of Breast Cancer Awareness Month, Baptist Health wanted to create a memorable campaign about the importance of women getting mammograms. I helped create the “Timely” concept, and was part of the team that developed the campaign and created copy across various media. This included providing copy for the website, print ads, social media and out of home displays, and writing and editing scripts for television and radio spots. As part of this successful campaign, we developed an interactive “traveling” display.

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