Car-free Key West

INTRO
South Florida Commuter Services promotes ridesharing options throughout South Florida and the Keys. Carpooling, vanpooling, horse pooling, biking, Park & Ride, Park & Slide (one can dream). Key West is the southernmost point in the US. You’ve probably been there. It was probably to celebrate something. You probably don’t remember.

PROJECT – WEBSITE
This tiny island that attracts a lot of tourists means a lot of vehicles on the roads which means a lot of congestion. In an effort to reduce said congestion, Key West partnered with South Florida Commuter Services for a campaign to reduce the amount of vehicles on the roads. The campaign is promoting alternative methods of taking in the Key like biking, walking, and a soon-to-be-announced free circulator bus. The link to the Car Free Key West website is below. You’ll find words that came from my mind throughout the site. I also worked on concept names for the bus line and strategic research for this campaign.

Visit the website here.