Baptist Health South Florida – Covid-19 Vaccine

SAY “YES” TO THE COVID-19 VACCINE CAMPAIGN

INTRO
Baptist Health South Florida is a not-for-profit healthcare organization and clinical care network in South Florida. It operates eleven hospitals and more than one hundred physician practices and outpatient facilities, as well as many community health and outreach programs.

PROJECT
When Covid-19 hit home, Baptist Health South Florida sought to create a campaign to bring awareness to the necessity of getting vaccinated. To further this effort, Baptist Health teamed up with the NBA’s own Miami Heat. I was part of the team that developed our successful campaign. This included developing the “Say ‘Yes’ to the Covid-19 Vaccine” concept, providing copy for the website, print ads, social media and out of home displays, and writing and editing scripts for television and radio spots.